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Cookie Policy

Last updated: 2024-05-06

Owner of the data processing:

Melina Costruzioni - C.C.E. Melina srl - Via Privata Cassanese 2, Vignate, 20051, Milano

Owner's email address: amministrazione@melinacostruzioni.com

General Information

This document describes the use of cookies and similar technologies ("Tracking Tools") on this Web Site. These tools are essential to provide and improve our service, ensuring a better user experience and displaying personalized content.

Types of Tracking Tools Used

  1. Essential Cookies: These cookies are strictly necessary for the functioning of the site. They enable crucial features such as access to secure areas, payment transactions and e-login processes. Without these cookies, the site could not operate effectively and the requested services could not be provided.

  2. Performance and Functionality Cookies: These cookies collect information about how users interact with our site, which pages are most visited and where users spend the most time. This information is useful for improving the functioning of the site and optimizing the user experience. Additionally, these cookies can store changes you make to site preferences, such as language settings or text size, ensuring consistent personalization throughout your visits.

  3. Analysis and Personalization Cookies: We use Google Analytics to collect data on user interaction with our site, to analyze this data and improve the overall experience. These cookies help to understand user preferences and behaviors, allowing content and features to be customized based on their needs and interests. The information collected includes pages visited, time spent on the site, and navigation paths, all of which helps provide a richer, more targeted experience.

  4. Marketing Cookies: These cookies are used to show advertisements more relevant to the user's interests. They use information about your previous visits to our site and other sites to present more relevant ads. Furthermore, these cookies limit the number of times you see an advert and measure the effectiveness of advertising campaigns, helping to improve marketing strategies.

 

Third Party Suppliers

We use both first-party tracking tools, managed directly by us, and third-party tracking tools, provided by:

  • Google Analytics: for site analytics and statistics, helping us to better understand how users interact with the site.

  • Wix: The hosting platform and backend technology that supports the operations of our site.

Collaboration with these suppliers allows us to analyze browsing patterns and personalize both the content and the user experience of our site.

Managing Cookie Preferences

Users can change their cookie preferences through the consent banner shown on the first visit and at any time through a cookie management widget, accessible at the bottom left on all pages of the site.

Users can also manage and control the use of cookies through their browser settings. You can accept all cookies, just some, or reject them all. Here's how to manage cookies on the most common browsers:

  • Google Chrome

  • Mozilla Firefox

  • Apple Safari

  • Microsoft Internet Explorer

  • Microsoft Edge

  • Well done

  • Opera

For third-party cookies, users can manage their preferences by visiting the Network Advertising Initiative opt out page or similar preference control mechanisms.

Other Activities Involving the Use of Tracking Tools.

User Experience: The website uses Tracking Tools to optimize the user experience. This includes the ability to interact with external content, networks and platforms not directly managed by us.

Viewing Content from External Platforms: We use services that allow you to view content hosted on external platforms directly from the pages of this Website. These services may collect traffic data even if Users do not actively use them.

  • Google Maps Widget (Google Inc.): Google Maps is a service that allows this Website to integrate cartographic content.

    • Personal Data processed: Cookies and Usage Data.

    • Place of processing: United States – Privacy Policy .

Measurement: We use Tracking Tools to evaluate traffic and study user behavior in order to improve the Service.

  • Statistics (Google Analytics by Google Inc.): Google Analytics is used to track and examine the use of this Website, compile reports and share them with other Google services which can use the data collected to personalize the ads of their advertising network.

    • Personal Data processed: Cookies and Usage Data.

    • Place of processing: United States – Privacy PolicyOpt Out .

    • Storage duration: Specific cookies include:

      • AMP_TOKEN: 1 hour

      • ga: 2 years

      • gac*: 3 months

      • gat: 1 minute

      • gid: 1 day

Marketing: We use Tracking Tools to create tailored advertisements based on user activities and to organize, distribute and monitor advertising.

  • IAB Transparency and Consent Framework: We implement policies that support an ethical approach to data management in digital advertising, ensuring users have clarity and ownership over the use of their data for advertising purposes. Users have the option to change their preferences through the advertising tracking settings control panel.

Duration of Cookies

Cookies can be of a session nature (they expire when you close your browser) or persistent (they remain on your device for a predefined period). The duration of some cookies is given in the "Measurement" section on this site.

Transfer of Data

Data collected may be transferred to servers located outside the European Union, particularly for data managed through Google Analytics and Wix, with adequate data protection mechanisms in place that comply with current regulations.

Withdrawal of Consent and Cookie Management

Users can revoke their consent to the use of cookies at any time through the following methods:

  • Via the Consent Management Widget: Accessible at the bottom left on all pages of the site, it allows you to update your cookie preferences.

  • Browser Settings: Users can change their browser settings to automatically refuse some or all cookies. The procedure varies depending on the browser you use, and instructions can be found in your browser's help resources.

Withdrawing your consent may affect the functionality and user experience on our site.

Options for Deactivating Interest-Based Advertising

In addition to the options provided through our site, users have the ability to access external resources to manage advertising preferences across multiple platforms. Sites like YourOnlineChoice s, the Network Advertising Initiative , and the Digital Advertising Alliance offer tools to control advertising tracking, allowing users to opt-out of such tracking. Additionally, the Digital Advertising Alliance's AppChoices application allows users to manage behavioral advertising on mobile applications.

Changes to the Cookie Policy

This Cookie Policy may be updated at any time. Changes will be effective immediately after the new policy is posted on the website. Users are encouraged to review this page regularly to be informed of any updates.

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